Welcome to Pays Catalan Brand

Carole Delga has announced the creation of a ‘marque ombrelle’ to be known as ‘Pays Catalan’ – a term that has already been used for many years by many of the tourisme agencies of the region when referring to the Pyrénées-Orientales.

Carol Delgas)

This ‘marque’ or brand name to promote tourisme and local industry is being seen as an attempt to distill the disappointment and dissatisfaction amongst Catalans, over the changing of the regional name to Occitanie. In the future, this new name could replace the present ‘Sud de France’ label.
Whilst the Chamber of Agriculture sees possibilities in promoting fruit, veg and livestock in the way, it reminds the region that inventing and creating a whole new brand name is likely to cost ‘la peau du cul’.